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How Homes Sell
So, your home didn’t sell the last time on the market. Your last realtor told you it would and it
remained unsold. I bet you are feeling upset and frustrated and I don’t blame you.
The first thing you should know is that your home can and WILL sell quickly if marketed to your
target buyers properly. Not all realtors are created equally.
In fact, most realtors rely heavily on “luck” to get their listings SOLD.
They put a sign in the yard, post it on the web and wait for a chance buyer to find it.
When it comes to generating predictable results and consistent home sales “LUCK” is not your best option.
I have developed a proven, systematic plan for selling homes which generates
MORE buyer interest, MORE showings,
MORE offers and MORE sales
for my listings than any other agent in Charleston. I will identify your target buyer and
market directly to them. My team actively seeks out buyers for your home that are ready to buy NOW!
Furthermore, we aggressively market to other realtors, who have active buyers for your home.
We are different by marketing your property in the MOST effective ways, by providing the
best pictures
and description of your home and blanketing the internet and print advertising to ensure your home
will be found by ALL buyers in the market and be impressed with what they see.
If you are ready to get your home SOLD,
and not just re-listed, then work with us. I have outlined our strategic marketing plan in the paragraphs
to follow.
Call me today to talk about how we can customize
our marketing plan to your home and provide you with a sale.
Sincerely,
Matt O’Neill
Charleston Resource, Inc.
(843) 532-4220
Charleston Resource Inc. Proven Marketing Plan
Exposure & Marketing:
This is what separates the good REALTORS from the exceptional REALTORS.
Matt O’Neill and his team have
a proven method of getting showings and selling homes. We have developed a systematic approach to ensure
our listings have maximum exposure in the marketplace. Every buyer and every real estate agent in
the market will know our listings are available for sale. Our proven methods have produced home sales
within 1 week and our listings sell for an average of 3% higher list price to sales price ratio than
the Charleston market average. Additionally, we have a track record of success.
Matt O’Neill sells
18 X more homes per year than the average real estate agent in Charleston. The following list details our
methods of getting our listings SOLD:
Internet Presence & On-Line Marketing
- MLS Input – By marketing your home on the Multiple Listing Service, your home will automatically post to 50+ websites including every major real estate company in our market.
- Internet Marketing Presence – In addition to the websites posted from the MLS input, we individually advertise our listings on over 25 websites for Nationwide & World-Wide exposure on the web. With 84% of all homebuyers conducting the majority of their home search on-line, we blanket the online community with our advertising.
- CharlestonResource.com – Our custom website is one of the top local websites for real estate searches and information. All of our listings are featured listings on this popular site.
- Enhanced listings on REALTOR.com – Realtor.com is by far the #1 one real estate search website in the world. We pay a premium to have our listings showcased with maximum photos and full listings remarks where it counts the most for our sellers.
- Craig’s List – All of our listings are posted every Friday on CraigsList.com with a custom layout. This is one of the strongest local websites for advertising real estate and listings must be posted on a regular basis to been seen.
National & International Exposure & Marketing
- International Exposure – RE/MAX has real estate offices in 71 countries and is the largest and most recognized name in real estate worldwide. Your home will have international exposure through REMAX.com
- National Exposure – All top websites we advertise with such as Zillow and REALTOR.com provide national exposure for buyers looking to relocate to the Charleston area.
Quality of Work & Marketing Materials
- Highest Quality Photos – During our photo session, we will capture 100+ photos of each home taking shots of each room from multiple angles in order to present our listings in the best possible light. Our marketing coordinator edits each selected picture to provide the most high-quality look to use for our marketing. The cameras we use have wide angle lenses and use the maximum megapixels allowable on the CTAR MLS system
- Professional Written Description – The goal of a great written description is to paint a portrait of our listings with words. We structure our descriptions to grab the reader’s attention during the first few lines and ultimately leave them wanting to set up a showing.
- Professionally Designed Materials – From our logo to our flyers to our brochures, each piece of marketing is carefully designed to have a high-quality appeal which reflects well to the homes we are advertising.
Agent to Agent Marketing
- E-Flyers with Agent Gofer – Real estate agents sell homes and we understand that. We are the only team in the Charleston area that has the email address of every real estate agent in the United States. We send a customized e-flyer for each of our listings to all agents in the state of South Carolina as well as 2 other states of our client’s choosing. By putting our listings in front of the people who sell homes, we give our clients the best opportunity to sell their home.
- Reverse Prospecting – We have a system that identifies the local real estate agents who have clients with searches matching the criteria of our listings. When we get a new listing, we individually email each real estate agent with a client who is looking for a house like ours to result in more showings for our listings.
- Weekly RE/MAX Meeting Exposure – Our listings are featured at each of the weekly RE/MAX meetings.
Print & Sign Advertising
- Color Property Brochures – These are left in each of our listings for buyers to take with them after showings. This allows the person who saw the home remember our listing from the others they may have seen and ultimately results in more 2nd showings and more offers.
- For Sale Sign – Each home will be represented with a professional for sale sign if allowed.
- R-TEXT Individual 800 # – Each of our listings has a pre-recorded information available for buyers who drive up and would like more information about the home. Our innovative system also allows the potential buyers to receive a text message with home details and pictures.
- Flyer Boxes – We provide flyers and flyer boxes to all of our sellers who would like to keep these boxes full in order to get more calls on their home.
Showing Feedback
- Centralized Showing Feedback – Our system sends three separate emails to the agents who show the home asking specific questions about the condition of the home, the price of the home, their client’s interest in the home, and anything that can be done to get their client to offer on our listing. Each feedback is emailed to Matt O’Neill, Christina Mortti, and the client.
- Matt O’Neill personally calls all agents who leave positive feedback to see if there is anything that can be done to produce an offer.
On-Going Personal Market Analysis
- Monthly Market Evaluation – Matt O’Neill calls his sellers at the end of each month to evaluate the market conditions and the market responsiveness.
- Charleston Market Statistics – Charleston Resource, Inc. tracks the monthly market trends of home sales and prices in each major market area of the Charleston real estate market to stay ahead of the curve and help advise our clients accordingly.
- Up-To-Date Neighborhood Activity Reports – We email each seller with all changes in real estate activity in their neighborhood to keep us aware of our competition.
Active Marketing
- Actively Seeing Buyers – In addition to the passive marketing efforts listed above, Matt O’Neill makes 20 to 30 phone calls daily seeking buyers for his listings. By actively seeking buyers, Matt is in a better position to sell his listings than the traditional listing agent.
- Buyer Database & Follow-up – We utilize the Top Producer database management system to keep in touch with all potential buyers for our listings. We also alert each of our buyers of new listings that fit their needs as they become available. By having organized systems in place for our buyers, we are able to convert more buyer leads into sales, and ultimately have a greater chance of finding a buyer for our listing than agents who have poor buyer follow up.
Property Appeal & Location:
The first impression is the most important. To get top dollar, the owners should do everything they can
to improve curb appeal and get the home in the best showing condition possible. De-clutter rooms, stage
the home like a model home, have carpets cleaned, walls painted, and improvements made. Location
cannot be improved, but it is a major factor in market value. We will give you the steps to improve
upon and help professionally advise you on improving the appeal of your home.
Price:
If the property is not priced according to market value, the home will not be shown and will not sell.
If the home is not priced according to the price buyers are willing to pay in today’s market,
it will not sell, regardless of the condition of the home and the marketing efforts.
I would appreciate an opportunity to further discuss what it is that my team and I can do for you
to make the home selling process a breeze this time thru. I think you will be surprised by how
different we work than most other agents. Please give me a call today so that we can get your home back
on the market and
SOLD
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SOLD IN 1 DAY!
"We have worked with Matt O'Neill on several transactions because of his knowledge of the market,
his ability to move quickly, and his marketing capabilities. He goes above and beyond in
giving great advice on what to address prior to putting a home on the market. This ensures
the second your property hits the market, it’s going to look great, which is very important
will all the competition. We had one property go under contract in less than 30 days and
another WITHIN 24 HOURS! That’s unheard of in today’s market!!"
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Julie & Sean Cunningham
SOLD IN 35 DAY!
"Matt O’Neill is a person who gets things done!
Matt and his staff performed seamlessly to bring about our desired goal.
The whole process only took about a month. I whole heartedly recommend your company!"
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R. Scott Buchanan
SOLD IN 47 DAY!
"After meeting Matt O’Neill for the first time we both knew in a matter of
minutes that he was everything we desired in an agent. Thru the implementation of a detailed
and comprehensive plan in conjunction with an aggressive marketing strategy, Matt was able to
get our house sold, in a difficult market, in just less than 90 days."
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Matthew Kutilek
“Matt O’Neill is truly one of the professionals in the real estate industry. As a former client,
Matt’s knowledge of the Charleston area and market puts him in a rare class of those who
actually understands what it takes to make selling or buying a home a pleasurable experience.”
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Chris Lathbury
"As a Real Estate Agent, Matt O’Neill was hardworking and easy to work with. His flexibility
and planning was helpful in the showing of our house. Matt will work hard and go the extra mile to make your house show with a flare."
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Kelli Green
"My wife and I are totally convinced that the sale of our house in a somewhat challenging
market can be directly attributed to the professionalism, expertise, knowledge of the market
and dedication of our agent Matt O’Neill"
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Reubin & Marvis Bookert
"Matt O’Neill was a pleasure to work with. He was easy going but never missed a beat. Matters were
handled promptly and thoroughly. Matt was able to find a buyer much faster than I expected."
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Michael Wingrave
"Matt O’Neill's effort, advice, and honesty has been invaluable.
It’s a great relief that he was always working to sell my home."
Matthew Mieras
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